Aura makeup brand
Aura is an online shop selling fun makeup palettes. There are currently four palettes portraying four separate Auras to express. Passion, Empowerment, Euphoria and Tranquility. Aura challenges the conventional makeup industry by introducing a mood-centric approach to beauty. By blending the science of colour psychology with quality makeup at an affordable price, Aura provides a distinctive option for people to express their outer appearance with emotions. Every product is designed to not only reflect your current mood but also to help you express any mood you wish to express using colour. Each variant maintains the core message that Aura is much more than a typical makeup brand; it's a beauty experience that values expression in a unique way. The finished outcomes include the logo, icons, a brand guide, posters, magazine covers, physical makeup palettes, a physical postal box, a website, and social media posts. The use of high quality, self-generated AI imagery in the marketing shows the unique narrative for each Aura and portrays the inclusivity for the brand.