Spotify x NHS
Spotify x NHS collaboration aimed at promoting life-saving CPR to young adults. The brief challenged me to find an engaging way to reach a younger demographic, and I identified music as a powerful tool, especially considering how central it is to young people's lives. I designed a campaign that featured a curated Spotify playlist of songs with tempos between 100 and 120 beats per minute, the optimal rhythm for performing CPR chest compressions. The goal was to raise awareness and encourage young adults to add the playlist to their library, making CPR guidance more memorable, accessible, and relevant through the music they already love.