Transport for London

As the designer of Transport for London’s safety PSA posters for the Underground, I chose to incorporate a fun, cartoon-style character to represent potentially dangerous scenarios. This approach helps make serious safety messages more engaging and accessible, especially in a fast-paced environment like the London Underground. By using a lighthearted visual style, the posters are more likely to catch the attention of commuters of all ages and leave a lasting impression, encouraging safer behaviour without relying on fear-based messaging.